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The Values of Gen Alpha

Let's start out by defining values. Values are the principles that a generation of people hold dear and that guides their actions and decisions.

Values are a way of life built by the people and adopted by a generation as their own. They are the principles that guide individuals or groups in their dealings with others and serve as the foundation of their morals.

So what does this mean for Gen Alpha?

They are born between 2010 and up to the year 2024. They are the children of Millennials and Gen Zers. The oldest are 13-years-old.

They are the children whom you are trying to reach. It's important to know what they are about.

Let's take a look at their values and generational characteristics.

They are critical thinkers who are not afraid to challenge traditional values.

Gen Alpha is very connected through technology. They constantly connect with each other online and offline. Constant communication is the norm.

Alpha kids are tech-savvy digital natives who will create and master new technologies. They will soon leave their millennial and Gen Z parents behind when it comes to knowledge about technology.

They are interested in social justice issues. They will strive to improve the world.

Gen Alpha is poised to make a huge impact on the world in the years to come. They will create new technologies and working models.

Gen Alpha believes in honesty, personal responsibility and innovation.

They also believe in collaboration and cooperation. These are the two values that drive everything they do.

Goal-oriented. They like to work towards achieving goals. They will work diligently to achieve their goals.

Teamwork. They know that success comes through teamwork.




Risk-takers. Gen Alpha is not afraid to take risks and to make mistakes. They push themselves towards their dreams and goals...even if it takes mistakes to get there.

Social media. They are mastering social media at an early age.

Intelligence. They are more intelligent than any generation before them.

Gen Alpha kids are the babies in your nursery. They are the kindergartners in your ministry. They are the 3rd-grade boys who are full of energy and life. They are the pre-teens who are preparing to move into middle school.

Are you committed to reach Gen Alpha?

We know that when it comes to reaching children, the first one their wins.

We must get there first. There is an all-out battle going on for the heart and soul of Gen Alpha.

Be committed to knowing the world of Gen Alpha kids.

Be committed to sharing the Gospel with Gen Alpha kids.

Be committed to equipping Millennial and Gen Z parents with the tools they need to raise their children to love and follow Jesus for a lifetime.

Psalm 78 clearly states that we are to pass along the faith to the coming generation.

"He decreed statutes for Jacob and established the law in Israel, which he commanded our ancestors to teach their children, 6 so the next generation would know them, even the children yet to be born, and they in turn would tell their children. 7 Then they would put their trust in God and would not forget his deeds but would keep his commands."

Will you join me in the great task of reaching Gen Alpha?

*Do you have a copy of my book "Fertile Soil...see kids' faith grow and flourish for a lifetime? " It's a must-read for knowing how to reach Gen Alpha. You can get it here at this link.

1 Comment

May 31, 2023

I think it's a little premature to say these are the values and characteristics of a generation who's median age is 7. Some of your points are obvious (technology) but I question things like "resilience" and "risk-taking". From what I've seen, these kiddos are being raised by the some hard core helicopter parents.

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