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Gen Alpha...What They Like and Connect With

Gen Alpha is the newest generation to be named. They are children born between 2011 and 2025.

Within 4 years, they will outnumber the Baby Boomers, and many of them will live to see the 22nd Century.

More than 2.5 million Gen Alpha kids are born globally every week. When they have all been born (2025) they will number almost 2 billion- the largest generation in the history of the world.

These are the children you are currently ministering to and the babies coming to your nursery in the next 3 years.

If you want to connect with them, then it is vital that you know about their world and what they like. This will give you insight into their culture.

Recently a company called Beano Brain released a list of the top 50 brands that today's kids and teenagers are connecting with. Look through this list and think about what these brands are doing to connect with Gen Alpha. What tips can you pick up? What are today's kids drawn to? What are these companies doing well? What can you learn from these companies?

1. YouTube

2. Netflix

3. McDonalds

4. Amazon

5. Disney

6. Apple

7. Minecraft

8. Nike

9. Nintendo

10. Roblox

11. Tic Toc

12. Lego

13. Google

14. Coca-Cola

15. Harry Potter

16. KFC

17. Addidas

18. Cadbury

19. Starbucks

20. WhatsApp

21. Playstation

22. Among Us

23. Burger King

24. Xbox

25. Smyths

26. Fanta

27. Spotify

28. Haribo

29. Marvel

30. Snapchat

31. Subway

32. Costa

33. Samsung

34. Microsoft

35. Nerf

36. Instagram

37. Sprite

38. Sports Direct

39. Primark

40. Smiggle

41. Game

42. Nando's

43. BBC

44. JD

45. Fifa

46. Times Tables Rockstars

47. Argos

48. Fortnite

49. Star Wars

50. H & M


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