Gen Alpha...What They Like and Connect With

Gen Alpha is the newest generation to be named. They are children born between 2011 and 2025.

Within 4 years, they will outnumber the Baby Boomers, and many of them will live to see the 22nd Century.

More than 2.5 million Gen Alpha kids are born globally every week. When they have all been born (2025) they will number almost 2 billion- the largest generation in the history of the world.

These are the children you are currently ministering to and the babies coming to your nursery in the next 3 years.

If you want to connect with them, then it is vital that you know about their world and what they like. This will give you insight into their culture.

Recently a company called Beano Brain released a list of the top 50 brands that today's kids and teenagers are connecting with. Look through this list and think about what these brands are doing to connect with Gen Alpha. What tips can you pick up? What are today's kids drawn to? What are these companies doing well? What can you learn from these companies?