Covid...A Defining Experience for Gen Z and Gen Alpha Kids

Each generation has a defining experience. For Gen Z and Gen Alpha kids, one of the biggest definers will be Covid.

Here are some interesting facts about how Covid is impacting them.

• 29% of their families are facing financial strain.

• 27% of kids are struggling with this "new norm."

• 22% worry about their family.

• 27% worry about their families' health.

• 17% worry about their health.

• 26% worry about their friends.

• 30% are bored all the time.

Kids describe themselves as...

• depressed or sad (11%)

• stressed or overwhelmed (10%)

• mad or frustrated (7%)

• scared or worried (6%)

Issues Gen Alpha and Gen Z care about are...

• Racism

• Gender equality

• Human rights

Missed relationships - but keeping in touch with friends and distant family

• phone calls (38%)

• Face Time (37%)

• texting (32%)

• Zoom calls (28%)

• video game chats (27%)

• social media (23%)