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Covid...A Defining Experience for Gen Z and Gen Alpha Kids



Each generation has a defining experience. For Gen Z and Gen Alpha kids, one of the biggest definers will be Covid.


Here are some interesting facts about how Covid is impacting them.

  • 29% of their families are facing financial strain.

  • 27% of kids are struggling with this "new norm."

  • 22% worry about their family.

  • 27% worry about their families' health.

  • 17% worry about their health.

  • 26% worry about their friends.

  • 30% are bored all the time.

Kids describe themselves as...

  • depressed or sad (11%)

  • stressed or overwhelmed (10%)

  • mad or frustrated (7%)

  • scared or worried (6%)


Issues Gen Alpha and Gen Z care about are...

  • Racism

  • Gender equality

  • Human rights


Missed relationships - but keeping in touch with friends and distant family


  • phone calls (38%)

  • Face Time (37%)

  • texting (32%)

  • Zoom calls (28%)

  • video game chats (27%)

  • social media (23%)